Bloom Box Alternative Energy, is it real or fake?

Bloom Box is a new reinvention by Mr. Sridhar, who says that he will revolutionize the power industry. It is a fuel cell generator the only difference is, how it separate atoms in order to create electricity. In order to make this box work it needs to be heated up to 1000 degree Celsius. I wonder how much electricity it will take to do that? Anyhow, this box times 64 can generate enough power to supply Starbucks with electricity based on DailyTech, so you can have your coffee on time. Plus, the big stack of these boxes on the second image can supply server plants, or similar heavy applications.